Ted Talk: How Great Leaders Inspire Action Review

One company that I feel follows the “why, what and how” structure is Nike.  Nike specializes in everything that has to do with sports and physical activity.  In the video, Simon says people buy into why you do it, Nike’s focus are athletes.  This had led the company to creating a lifestyle brand.  Consumers purchase Nike products even if their not athletes.  They buy for comfort, style and general physical activity.  I feel Nike is in it for the “why” and it reflects in their continued success over the years.  We also see Nike displaying “why” with the people that endorse their brand.  They have Michael Jordan, LeBron James and Tiger Woods to name a few, which are all major athletes.  We see Michael Jordan shoes not only being used by athletes, but in fashion for all ages and genders.

When purchasing Apple products, I would consider myself closer to the late majority.  I did not buy my first apple product until I bought the iPhone 4s and did not have a MacBook until I attended Full Sail.  I thoroughly enjoy these products and will continue to purchase, but do not plan to be first at buying them.  When it comes to music, I have always been an early adapter.  Growing up, I was always the one that heard the new artist first and able to tell what the next hit song would be.  Unlike most people now, I still purchase CD’s during the first week of sales.  This year alone, I have already purchased 10 CDs.