Online and satellite radio are two very large growing platforms
for music. Not only does it give you access
to music via your phone, but it also exposes the listener to music that does not
get as much publicity. Although we are
able to access music the minute it comes out, a lot of artist have not created
a big enough buzz to be recognized. Sirius
XM radio is the only satellite radio station, after the merger of Sirius and XMradio. Some of the popular online
platforms are Pandora, Tunein, and Spotify.
While both can be accessed through mobile devices, there are pros and
cons with each.
Online and satellite radio are similar to traditional
antenna radio, but different at the same time. The biggest difference with satellite radio is that it
offers commercial free uncensored music, news and entertainment. Satellite radio is most popular in cars, according
to telemtics
news, by 2017 automobile subscribers are projected to be up to 20 million
people. While they dominate the automobile audience, satellite is still looking
to reach listeners outside the car. Online
radio platforms like Pandora and Spotify gives you control of what you are
listening to and caters to people who use mobile devices to access music. Online radio as a whole is growing rapidly;
according to statista
it had an annual revenue of more than $800 million in 2012 and has projected
that 67% of Americas internet users will become online radio users by 2016. Another benefit of online radio is the ability
to create your own station, giving you complete creative control.
Both platforms have its downfalls. Satellite radio mainly reaches out to automobile
users, although it does have online services.
While this is appealing to the older crowd, it is a hassle for the
younger crowd. Another downfall for some
users is the monthly subscription; although it is worth it, convincing someone
to pay for music can be a challenge.
Online radio has its downfalls as well. Although it’s free, you still have the risk of
going over your data plan; no phone company offers unlimited data, so using online radio when you are not connected to wifi could eventually
cost you. You can buy larger data plans
but ultimately you are paying for music.
In comparison to satellite radio, another downfall of online radio is
the use of ads. While satellite is completely
commercial free, online usually has ads that run on the stations.
Online and satellite radio is continually growing and
eventually will take over traditional radio.
Although we live in the age of social media, artist should take
advantage of these platforms for exposure.
Radio is another outlet to your success, use it!
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